Top Personalization Apps in Nigeria Q1 2025

In the first quarter of 2025, the top personalization apps in Nigeria showed varied performance trends across downloads and active users. Here's a closer look at the data from Sensor Tower.

Led keyboard & Themes experienced a significant decline in weekly downloads, starting from 55.7K at the end of December and dropping to just 82 by the final week of February. Despite the decline in downloads, weekly active users remained relatively stable, beginning at 64.1K and slightly decreasing to 51.6K by the end of March.

MWS: NIMC MobileID saw a consistent increase in weekly downloads, peaking at 36.6K in mid-February before tapering off to 20.5K by the end of March. The app maintained a strong user base, with weekly active users peaking at 391.7K in late February.

Find Phone Anti-theft No Touch showed a notable surge in downloads towards the end of the quarter, reaching 94.8K in the last week of March. This was mirrored by a rise in active users, from 12.1K at the start of the quarter to 121.5K at the end.

Launcher OS™ maintained steady weekly downloads, fluctuating slightly around the 25K mark early in the quarter, and stabilizing at around 12.6K by March. Active users decreased from 216.1K to 157.2K over the same period.

Make Money: Play & Earn Cash had a consistent download rate, starting at 21K and ending at 12.2K. Active users mirrored this trend, beginning at 31K and stabilizing around 23K towards the end of the quarter.

These insights demonstrate diverse engagement patterns among the top personalization apps in Nigeria. For more detailed insights, visit Sensor Tower.